Friday, July 7, 2017

How to Master the Perfect 60-Second Elevator Pitch for You and Your Personal Brand

How to Master A Perfect 60-Second Elevator Pitch for You or Your Personal Brand: As Told By an Expert

When it comes to creating your personal brand, you can stop nothing short of having everything covered. You're often a one woman (or man) team working on everything.

But, having social media accounts that speak to you and creating content you believe in is not always  enough.

Part of growing your brand is being able to partner and collaborate with other brands and people like you.


If you read my last post you know I went to BlogHer17, one of the "world's largest conferences for women online content creators, and the brands, media, and fans who want to connect with them."

Among the slew of valuable information I gathered, I was able to meet with a lovely expert, Sanja Gardasevic, at the Domain.ME booth who helped me craft my perfect elevator pitch.

Not only were her tips and tricks helpful for me as a blogger, but they will definitely be lifesavers when I prepare for that dreaded "So tell me a little about yourself" moment at the beginning of most interviews.


But, instead of sharing the information with you in my words, I wanted Sanja, Content and Campaign Manager for Domain.ME — who taught me how to create my pitch for The Millennial Sprinkle — to share her expertise with you herself.


How to Master A Perfect 60-Second Elevator Pitch for You or Your Personal Brand: As Told By an Expert

Here's how Sanja says you can craft your perfect 60-second elevator pitch, too:

Taylor Mead: Why is a 60-second elevator pitch so important?
Sanja Gardasevic: Just imagine how many people brand representatives meet during the course of one conference. We are talking about hundreds. And most often, the people they meet are very similar to you. They blog, they have an audience they care for, they know and love the brand. So what makes you different? This is where the 60-second elevator pitch comes in. You have to explain who you are and what you do in a way that will make the brand representative want to know more.  The same thing goes for HR managers, potential partners, and/or random acquaintances. You never know which opportunities a new person in your network can bring.
TM: What should you cover in your 60-second elevator pitch? Can you walk me through the process?
SG: There are five questions you should answer in your elevator pitch.

          1. What's my best angle?

                    Think about what makes you special, what you are known for, whether that's your niche
                    topic or the mediums you favor. For example, when it comes to Taylor, I would
                    emphasize her storytelling skills.

          2. What's my differentiator?

                    Think about what makes you different from all other bloggers in the room. For you
                    Taylor, that would be your background in journalism and the fact that all your messages
                    are coming from a perspective of a young woman navigating new responsibilities that
                    come with adulthood.

          3. Whose eyes are on me?

                    Think about who is your audience, why do they follow you and why are they important
                    to to the brand. Be as specific as possible. Share the demographics and if you have data,
                    all the better.

          4. What's my purpose?

                    Share why you do what you do and how your brand fits that picture.

          5. What do I want to do next?

                    After the pitch, comes the follow up. Tell them why you approached them and what you
                    want to do next. Perhaps you can share where to find the best examples of your work,
                    ask for a 15 minute meeting to talk more about partnership opportunities, or send your
                    personal website where they can find out more about you and all that you do. Get them
                    while they are hooked.

TM: Before answering all of these questions, what should you do to get started?
SG: The most important thing is to know what you want to achieve with your elevator pitch because it will change based on the people you are pitching to. In addition, you have to be aware that the goal of a pitch is not to say everything there is about you/your blog, but to capture attention. This means you have to be ready to cut all those flowery description you love so much and be succinct and specific.

TM: Are there specific words/adjectives/verbs that help make a pitch stronger?
SG: Forget about passive voice. Keep adjectives and “happy talk” to a minimum. Other than that, there aren't specific worlds I would suggest you to use because the whole point is for your pitch to be unique, original, and true to your brand.

How to Master A Perfect 60-Second Elevator Pitch for You or Your Personal Brand: As Told By an Expert

TM: What is the most important part for individuals to remember when trying to stand out to brands?
SG: This may seem like a no brainer but you would be surprised by the number of messages we get from people who don’t really get what Domain.ME is. So first, do your homework. You have to communicate  the value you can provide for the brand and the only way to discover what that value is is to really know that brand. Know their business, target audience, and corporate values.

TM: If you could give one other piece of advice to millennials navigating early-adult life, what would it be?
SG: Keep learning and keep moving forward. Find a mentor and be a mentor. Don’t wait for the perfect moment, it will never come: act now.

TM: What are some of Domain.ME's most helpful resources for those preparing for an interview or networking event?
SG: Once you grab someone’s attention, the next step is giving them a way to find out more about you and follow up. Having a personal website that will serve as a personal hub of sorts and combine all your online profiles and content in one spot is a great way to do that.

Domain.ME is a domain name provider that allows you to create a unique, safe identity online with a domain ending in .ME. We can provide you with the space you need to build your personal brand and create a captivating online persona that’s a direct reflection of you. For example, my personal website is on www.sanjagardasevic.me.

We are constantly creating educational materials that can teach people how to build their personal brands, online and offline. I encourage you to check out our blog and see what you can find there.

PIN THIS:


In your personal pitch, how would you say you stand out from the crowd?


14 comments :

  1. Love this, great questions to address

    ReplyDelete
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    1. Thank you so much for reading, Melissa! I hope you find it helpful :) xo

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  2. I always want to say that I'm a prairie-lifestyle blog, but I'm not sure that people will get it. This is something I'm going to have to get better at ASAP.

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    1. I am ALWAYS struggling to really explain what exactly my niche is and now I don't know why I was making it so difficult for myself! When Sanja walked me through these questions and I spoke the answers to each out loud, I was like "Oh yea, duh!" Because it was so much easier than I'd always made it! I hope these questions help make it easier for you, too! Because prairie-lifestyle sounds so neat! Thanks for reading, Kristen! xo

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  3. Definitely found this super helpful and I love the emphasis on making sure you figure out what makes you different!

    Julia // The Sunday Mode

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    Replies
    1. I'm so happy to hear it was helpful! Thank you so much for reading!!! xo

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  4. I have an interview coming up so this was so helpful! I've always kind of frozen when asked to pitch myself. Now I won't!

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    1. I am so happy to hear it! Best of luck on your interview! Please let me know how this helps and how the interview goes :) I would love to stay in touch and hear all your great accomplishments! xo

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  5. I love this. I'm always trying to figure out what exactly to include and what will make me stand out the most. Thanks for sharing!

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    1. Thank YOU for reading! I'm so happy you found it helpful because I know I did! When I spoke to Sanja about how to narrow down and focus my brand pitch, I felt so much more confident in doing it! I can only hope these questions help you the same way :) xo

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  6. I needed this post last week! Thank you so much for sharing :)

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    1. Oh no! I wish you were able to see it last week when you needed it, but hopefully this will help you prepare for when you need it in the future :) Thanks so much for reading, Jenna!! xo

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  7. This is such a great read! Thanks for sharing, pitches are so important when it comes to first and lasting impressions. -Suzanne

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    Replies
    1. I'm so glad you found it helpful, Suzanne! You're so right, creating a lasting impression is incredibly important! xo

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